March 12, 2024
SEO
The Impact of AI Overviews on Click-Through Rates
How to adapt your content strategy for the new search reality as AI starts answering queries directly on Google.
Available for Opportunities
Driving Growth through Data-Driven Strategies
I help high-growth brands scale their online presence using advanced SEO, high-intent SEM, and performance-led content ecosystems.
Featured In:
Forbes
Inc.
Wired
Core Expertise
Leveraging deep technical knowledge and creative storytelling to dominate digital landscapes.
search
Technical SEO
Comprehensive site audits, schema markup implementation, and core web vitals optimization to secure top SERP rankings.
ads_click
Paid Performance
High-ROI PPC management across Google Ads and Meta, focusing on conversion rate optimization and lower CPA.
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Content Strategy
Data-informed content frameworks that align with the user journey, building authority and organic lead generation.
Success Stories
Measurable results delivered for industry-leading clients.
View Case Study
E-commerce • SEO
Scaling Global Fashion Retailer
+140%
Organic Traffic
View Case Study
SaaS • SEM
B2B Lead Generation Re-Design
-45%
Cost Per Lead
Behind the Analytics
With over 8 years in the digital marketing space, I’ve seen algorithms evolve and platforms shift, but one thing remains constant: the power of human-centric data.
I don’t just look at clicks; I look at intent. My approach combines technical precision with psychological insights to create marketing funnels that aren’t just seen, but felt and acted upon.
8+
Years Experience
50M+
Ad Spend Managed
120+
Happy Clients
Latest Insights
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Feb 28, 2024
PPC
Performance Max: Best Practices for 2024
Moving beyond automation: How to regain control and transparency in your Google Performance Max campaigns.
Feb 15, 2024
Content Strategy
Building a ‘Content Moat’ in the Age of Commodity
Why proprietary data and personal experience are the only way to protect your organic traffic today.
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